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You decided to step up your social media presence by upgrading your Instagram marketing strategy, but where do you start? You can do many things to make your Instagram profile better than before, and with a little bit of help, you can attract new customers, and they can even help you promote your business even further.
If you didn’t have an Instagram account before, then it’s time you create one right now. Make sure it has as much information as possible and is available to everyone on demand. You should list two things: the address of your business (if it has a physical space and isn’t just online) and contact details (phone number, website). It would be best if you also responded to private messages and comments on your posts as soon as possible, as this shows your followers that you are active and attracts more traffic to the page. No one likes to wait 3 days for a reply to their comment or message, so keep up with your notifications.
Did you know there are over 8 million business accounts on Instagram only? That’s why you need to post very often, to appear as much as possible in people’s feeds without feeling like too much for them as well.
A good start would be finding a theme for your account. It could be a style of photography or a predominant colour you can always use when editing your posts. Your profile should be coherent and easy to recognize, so having consistency across your posts will help you boost product recall and raise your brand awareness.
Another tip I have for you is to keep each post's description short and sweet. Instagram is picture-driven, so there is no need to post long copies. Most people don’t go on Instagram to read longer texts, and they will probably ignore whatever message you are trying to put out if it’s too long.
Another thing that you need to do to prepare for the marketing of your local business profile on Instagram is to do your homework. Research. A lot. If you have a business Instagram account, you can access lots of data in the app. Things like your target audience, gender skew, and the best time to post are already available and calculated by the social media platform. You need to read this data frequently to know who you are talking to (your target audience) and what they want from you.
You need to create a content calendar. That means that either on a piece of paper or in a Word document (or whatever Instagram analyser tool you wish to use), you need to write down each picture and description you will post. Write the hashtags you are going to use. Always use at least one hashtag to connect with another audience. Having a content calendar is a good way to organise your future content and track past content you've put out.
You won’t master your marketing strategy on the first try, but if you follow these simple tips to prepare for it, you're at least a bit further from failing. The only way to improve your strategy is to try and try again —different ones —until you’ve found one that works for you and your type of business.
If you didn’t have an Instagram account before, then it’s time you create one right now. Make sure it has as much information as possible and is available to everyone on demand. You should list two things: the address of your business (if it has a physical space and isn’t just online) and contact details (phone number, website). It would be best if you also responded to private messages and comments on your posts as soon as possible, as this shows your followers that you are active and attracts more traffic to the page. No one likes to wait 3 days for a reply to their comment or message, so keep up with your notifications.
Did you know there are over 8 million business accounts on Instagram only? That’s why you need to post very often, to appear as much as possible in people’s feeds without feeling like too much for them as well.
A good start would be finding a theme for your account. It could be a style of photography or a predominant colour you can always use when editing your posts. Your profile should be coherent and easy to recognize, so having consistency across your posts will help you boost product recall and raise your brand awareness.
Another tip I have for you is to keep each post's description short and sweet. Instagram is picture-driven, so there is no need to post long copies. Most people don’t go on Instagram to read longer texts, and they will probably ignore whatever message you are trying to put out if it’s too long.
Another thing that you need to do to prepare for the marketing of your local business profile on Instagram is to do your homework. Research. A lot. If you have a business Instagram account, you can access lots of data in the app. Things like your target audience, gender skew, and the best time to post are already available and calculated by the social media platform. You need to read this data frequently to know who you are talking to (your target audience) and what they want from you.
You need to create a content calendar. That means that either on a piece of paper or in a Word document (or whatever Instagram analyser tool you wish to use), you need to write down each picture and description you will post. Write the hashtags you are going to use. Always use at least one hashtag to connect with another audience. Having a content calendar is a good way to organise your future content and track past content you've put out.
You won’t master your marketing strategy on the first try, but if you follow these simple tips to prepare for it, you're at least a bit further from failing. The only way to improve your strategy is to try and try again —different ones —until you’ve found one that works for you and your type of business.