How changing domains challenge SEO

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An insight on the relation of Domain and SEO, and how it impacts your digital footprint altogether.

When you are running a website, the digital footprint you build plays an imperative role in how your website fares among search engines. But be it a blog, online store, or a video stream, the goals are more or less the same – get traffic, create awareness, and generate conversions. To achieve this, webmasters spend vast amounts of their time increasing their organic web traffic, improving conversion volumes, and practicing different SEO techniques to enhance the visibility of their brand.

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For new website owners, it may take time to properly understand the implications of changing a domain name. For instance, if you are moving to a new domain name and you have sold your old one, you will lose all the link equity you had built over the life of the old domain.

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