Design systems and SEO: does it help or hinder SERP achievements?

[Guest]

In many respects, a website is the home of your business on the web. To this end, it’s perhaps fitting that creating a website is not unlike building a house. To achieve your intentions, you’ll need to establish solid foundations before commencing construction. When it comes to building a website from scratch, that means engineering your design systems and templates to maximize SEO potential.

Many businesses emphasize content and keywords in their SEO strategy, with design becoming an afterthought. To return to our housebuilding analogy, that’s like laying a solid roof upon unstable walls. There is no denying that superior copy is critical to enjoying a successful approach to SEO. Even the most gifted writer cannot overcome substandard web design and user experience, though.

[lisajohn]

If you have established a design system, this will be significantly less disruptive. ... Above all, design systems create a positive user experience. If you expect to have any measure of success with your SEO strategy, superior UX is non-negotiable.