Is blog commenting still effective?

[NehaChandaliya]

Definitely. You just have to reverse engineer things for most marketing questions. Just think: Getting a VERY powerful comment isn’t nice? It’s rewarding isn’t? You feel like your work meant something for someone. You feel like you’re making a difference. You feel awesome.

Look, business is about helping people. So doing this with a genuine spirit obviously pushes the other guy to keep producing more articles, you motivate him to continuously drop his ideas to the world.

Therefore, blog commenting is HELP for the other guy too.

[lisajohn]

Sure, there are spam plugins like Akismet, but it doesn't catch everything. Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL. But still, people still leave blog comments for the purpose of link building.

[Ethan Cole]

Blog commenting used to be one of the most popular ways to build backlinks and drive traffic in the early days of SEO. However, with Google’s algorithm updates and the shift toward quality-driven ranking factors, its role has changed significantly.

Where Blog Commenting Works

• Brand Visibility & Networking: Thoughtful comments on authority blogs can help you connect with industry leaders and build relationships.
• Referral Traffic: If your comment adds genuine value, curious readers may click your profile or link to learn more.
• Authority Building: Intelligent, well-written comments showcase your expertise and credibility.

Where It Doesn’t Work

• Backlinks for SEO: Most blog platforms now use no-follow tags on comment links, meaning they don’t p*** SEO value.
• Spammy Tactics: Posting irrelevant or promotional comments can damage your brand reputation and may even get flagged as spam.

Best Practices for Effective Blog Commenting

• Choose niche-relevant blogs with active communities.
• Always provide insightful and value-adding comments, not just “Great post!”
• Use your real name and identity instead of keyword-stuffed profiles.
• Avoid dropping links unless it’s highly relevant and genuinely helpful.
• Focus on building relationships, not just backlinks.

Blog commenting is not as effective for SEO as it once was, but it is still valuable for networking, branding, and traffic generation when done authentically. It should be seen as a supporting strategy, not a primary link-building method.