Are We All Overpaying for Email Marketing Software Without Realizing It?

[ethanmiller]

A recent breakdown of MailerLite, Brevo, Kit, Omnisend, and ActiveCampaign highlighted something a lot of us don't think about until the bill arrives: pricing structures that quietly punish growth. Curious how this plays out for people actually running these Tools day to day.

Discussion Questions:

1. Have you ever switched email platforms specifically because your contact list outgrew the pricing tier — and was the migration worth the h***le?
2. How much weight do you put on "free plan" generosity (like Kit's 10,000-subscriber offer) versus paid-tier automation power when choosing a tool?
3. For ecommerce folks — is a commerce-specific platform (Omnisend) actually worth it, or can general tools like MailerLite/Brevo keep up with cart recovery and product flows?
4. Is advanced automation (ActiveCampaign-style behavioral triggers) something your team actually uses to its full potential, or does it end up underutilized?

Drop your experience below — especially if you've switched platforms recently. What pushed you to make the change? Full comparison for reference: