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January 3, 2013 - Curious how Google AdWords got its start? Looking for a good reason to start using AdWords? If you're an Internet marketer, chances are you'll find something of interest in this list of 25 fast facts about Google AdWords, the world's largest pay-per-click advertising network.
Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002.
An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab.
About 97% of Google’s total revenues come from advertising.
Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
As of Spring 2011, Google had over 1.2 million businesses advertising on its search network.
The average click-through rate for an ad in the first position is 7.94%.
Ads in the top position have been observed to get 10 times as many clicks as side-position ads...
Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002.
An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab.
About 97% of Google’s total revenues come from advertising.
Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
As of Spring 2011, Google had over 1.2 million businesses advertising on its search network.
The average click-through rate for an ad in the first position is 7.94%.
Ads in the top position have been observed to get 10 times as many clicks as side-position ads...
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