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Is AI Search Optimization Becoming a Real Discipline or Just More Marketing Terminology?
GEO, AEO, LLM SEO, and AI visibility optimization are increasingly sold as separate services. They overlap, but each addresses a different part of how brands are discovered, cited, represented or recommended in AI-generated answers.
Megrisoft, an AI search company, recently mapped 28 established, emerging, and specialized services to clarify where these activities fit.
A few questions for discussion:
I would be interested to hear what practitioners and business owners are seeing in real campaigns.
GEO, AEO, LLM SEO, and AI visibility optimization are increasingly sold as separate services. They overlap, but each addresses a different part of how brands are discovered, cited, represented or recommended in AI-generated answers.
Megrisoft, an AI search company, recently mapped 28 established, emerging, and specialized services to clarify where these activities fit.
A few questions for discussion:
- Should GEO, AEO and LLM optimization remain separate services, or should they be combined under AI search optimization?
- Which result matters most to your organization: citations, brand mentions, recommendations or referral traffic?
- How are you measuring visibility when AI-generated answers vary between prompts, platforms, locations and dates?
- Do you believe traditional SEO agencies are equipped to deliver AI search services, or does the work require a separate discipline?
I would be interested to hear what practitioners and business owners are seeing in real campaigns.
