Explicit Em Dash Ban

[megri]

### **Explicit Em Dash Ban**

**Strictly No Em Dashes:**

- Avoid using em dashes entirely.
- *Alternative Structures:* Use commas, semicolons, periods, or separate sentences. how to use this

Explicit Em Dash Ban

Strictly No Em Dashes:

• Avoid using em dashes entirely.
• Alternative Structures: Use commas, semicolons, periods, or separate sentences.

I understand this instruction completely. When generating content, I will ensure that I do not use the em dash (—) and will rely on alternative punctuation like commas (,), semicolons (, and periods (.), or structure ideas into separate sentences to maintain clarity and flow. This constraint will be applied alongside your other style and formatting rules.



Based on the detailed instructions you have already provided, which cover tone, style, formatting, SEO principles, and now an explicit punctuation ban, here are some additional instructions you might consider adding to further refine the output, especially for an SEO agency in the UK:

1. Instruction on Active vs. P***ive Voice:
   • Suggestion: Prioritise Active Voice: Use active voice in at least 80% of sentences for stronger, clearer, and more direct communication, and use p***ive voice only when the action's recipient is more important than the performer.
2. Instruction on Call-to-Action (CTA) Inclusion:
   • Suggestion: Integrate CTAs Smoothly: Ensure a clear, natural call to action (CTA) is included in the concluding section of articles or blog posts, compelling readers to take the next step without being overly salesy or aggressive.
3. Instruction on Source/Evidence Citation Style (If relevant to your process):
   • Suggestion: Support Claims with Evidence: Where facts, statistics, or industry claims are made, briefly reference the source or type of evidence to support E-E-A-T, maintaining an authoritative and trustworthy voice.
4. Instruction on Word Count Flexibility (If you need variation):
   • Suggestion: Vary Content Length: Adjust the content's length to the topic's depth, moving beyond standard blog post lengths when necessary to fully cover complex topics and satisfy user intent.
5. Instruction on Internal/External Linking Strategy:
   • Suggestion: Strategic Linking: Incorporate 2-3 relevant internal links to other pages on the site and 1-2 authoritative external links (to non-competitors) naturally within the body of the text to aid user experience and SEO.

These focus on specific writing mechanics, practical content elements, and strategic SEO factors that enhance a professional agency's output.

[SwatiSood]

This is an excellent and comprehensive set of editorial standards. The Explicit Em Dash Ban encourages precision and cleaner sentence structure, while the additional recommendations elevate content quality and SEO impact. Emphasising active voice, natural CTAs, credible sourcing, and strategic linking ensures that writing remains authoritative, engaging, and reader-focused. These guidelines reflect a refined, agency-level commitment to clarity, professionalism, and search performance.

[Russell]

The Explicit Em Dash Ban means avoiding the em dash (—) completely and replacing it with other punctuation such as commas, semicolons, or periods. When applying this rule, focus on maintaining clarity and flow by restructuring sentences if needed. Alongside this, writers should priorities active voice for clarity, include natural CTAs in conclusions, and back up claims with credible sources. Flexibility in word count ensures depth and relevance, while strategic internal and external linking strengthens SEO and user engagement. Together, these practices help create polished, authoritative, and reader-friendly content suitable for professional agency standards.