Digital Marketing

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All about Digital marketing including SEO, paid search, content and more

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  • Why Redirecting 404s to the Homepage is a Bad Idea

    Why Redirecting 404s to the Homepage is a Bad Idea

    Redirecting 404 error pages to your homepage might seem like a quick fix, but Google’s Martin Splitt warns it can harm your SEO. This practice confuses search crawlers, making it difficult to interpret your site’s structure accurately, leading to soft 404 errors and lower rankings. Instead, Splitt advises using targeted redirects for moved or deleted content and maintaining proper 404 statuses when necessary. Discover how to handle 404s effectively and enhance your site's user experience and search...
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  • From Beginner to SEO Strategist: Your Structured Plan for Mastering SEO

    From Beginner to SEO Strategist: Your Structured Plan for Mastering SEO

    Teaser: This comprehensive guide is tailored for beginners with some basic SEO knowledge. It will help you take control of your website's visibility and climb the search engine rankings. Learn effective keyword research, on-page optimization strategies, and practical tools to become a skilled SEO strategist and achieve long-term success.

    Your Journey to SEO Mastery: A Phased Approach

    This structured plan outlines a phased learning journey, equipping you with the knowledge...
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  • Why Redirecting 404s to the Homepage is a Bad Idea
    by megri
    Redirecting 404 error pages to your homepage might seem like a quick fix, but Google’s Martin Splitt warns it can harm your SEO. This practice confuses search crawlers, making it difficult to interpret your site’s structure accurately, leading to soft 404 errors and lower rankings. Instead, Splitt advises using targeted redirects for moved or deleted content and maintaining proper 404 statuses when necessary. Discover how to handle 404s effectively and enhance your site's user experience and search...
    03-10-2025, 08:14 AM
  • From Beginner to SEO Strategist: Your Structured Plan for Mastering SEO
    by megri
    Teaser: This comprehensive guide is tailored for beginners with some basic SEO knowledge. It will help you take control of your website's visibility and climb the search engine rankings. Learn effective keyword research, on-page optimization strategies, and practical tools to become a skilled SEO strategist and achieve long-term success.

    Your Journey to SEO Mastery: A Phased Approach

    This structured plan outlines a phased learning journey, equipping you with the knowledge...
    03-07-2024, 09:56 AM
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