Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer
In psychology, the Information Gap Theory refers to the curiosity that humans develop if there is a gap between the information we already know and the information we want to know.
Content marketing and social proof work hand in hand. This theory proposes that people are automatically drawn to a product that they know others already like and trust.
Or FOMO, this is a part of the scarcity marketing theory, which states that humans put more value on things they feel are scarce and a lower value on anything that can easily be attained.
In psychology, the Information Gap Theory refers to the curiosity that humans develop if there is a gap between the information we already know and the information we want to know.
Content marketing and social proof work hand in hand. This theory proposes that people are automatically drawn to a product that they know others already like and trust.
Or FOMO, this is a part of the scarcity marketing theory, which states that humans put more value on things they feel are scarce and a lower value on anything that can easily be attained.
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