Link Exchange Rules

[megri]

Here are three rules that will help you create a link exchange program:

Stay Out of Bad Neighborhoods
Link Only to Relevant Sites
Don't Link Solely to Improve Your Ranking

Following Danny Sullivan's (a prominent editor of searchenginewatch.com) golden rules of link building...

get links from pages that are read by the audience you want.
buy links if visitors that come solely from the link will justify the cost.
link to sites because you want your visitors to know about them.

Following these basic rules will increase link popularity, and you won't be penalized for 'spamming.'


Please Post more rules here

[megri]

More Rules

linking page must be in Google's index
linking page can be no more than 2 clicks from main page
linking page must have at least PR1, or main page PR3
no more than 30 links on links page
themed link pages only- no general links page with no identifiable themes