As the song by The Byrds goes “To everything – turn, turn, turn/There is a season – turn, turn, turn/And a time for every purpose under heaven.” The same principle applies to Internet marketing – different aspects of Internet marketing campaigns run on different cycles. These business cycles have to be understood and accounted for when developing any SEO strategy, because they can directly affect the success of the campaign. While one company’s business cycles may greatly differ from another, especially when comparing B2B companies with B2C businesses, the bottom line is that you have to be aware of your own company’s business cycles to more effectively measure SEO success