B2B Marketing Automation Tools 2013: The Marketer's Guide

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  • megri
    Administrator
    • Mar 2004
    • 786

    B2B Marketing Automation Tools 2013: The Marketer's Guide

    The proliferation of digital marketing channels has made it challenging for marketers to target customers with the right messages at the right times. Organizations of all sizes are being inundated with data from multiple channels and an increasing number of consumer devices. To be successful, marketers must be creative, targeted, aligned with sales goals, and have greater visibility into buyer attributes and behaviors.

    Faced with these challenging market dynamics and increasing ROI pressure, more marketers are turning to marketing automation platforms to manage complex, multi-touch buyer ecosystems.

    In this report you will learn more about marketing automation, plus the latest trends, opportunities and challenges in this market. This 61-page report includes interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.

    What you'll get:
    Current trends in marketing automation
    Analysis of the capabilities of marketing automation tools
    Profiles of leading marketing automation software vendors
    Pricing charts, capabilities comparisons - and much more!
    Consulting Editors:
    Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist
    Thor Johnson, CEO, Team Thor Marketing
    Parveen K - Forum Administrator
    SEO India - TalkingCity Forum Rules - Webmaster Forum
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