B2B Marketing Automation Tools 2013: The Marketer's Guide

[megri]

The proliferation of digital marketing channels has made it challenging for marketers to target customers with the right messages at the right times. Organizations of all sizes are being inundated with data from multiple channels and an increasing number of consumer devices. To be successful, marketers must be creative, targeted, aligned with sales goals, and have greater visibility into buyer attributes and behaviors.

Faced with these challenging market dynamics and increasing ROI pressure, more marketers are turning to marketing automation platforms to manage complex, multi-touch buyer ecosystems.

In this report you will learn more about marketing automation, plus the latest trends, opportunities and challenges in this market. This 61-page report includes interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.

What you'll get:
Current trends in marketing automation
Analysis of the capabilities of marketing automation tools
Profiles of leading marketing automation software vendors
Pricing charts, capabilities comparisons - and much more!
Consulting Editors:
Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist
Thor Johnson, CEO, Team Thor Marketing

[Mohit Rana]

"In 2013, a comprehensive resource emerged to aid marketers in navigating the realm of marketing automation tools tailored specifically for business-to-business (B2B) companies."

Here's a breakdown of what such a guide might have included:

1. Introduction to Marketing Automation: An overview of what marketing automation is and why it's essential for B2B businesses. This section might include explanations of key concepts like lead nurturing, lead scoring, and drip campaigns.
2. Key Features to Look For: Detailed descriptions of essential features and functionalities that B2B marketers should consider when evaluating marketing automation tools. This could include email marketing, lead management, CRM integration, analytics and reporting, social media management, etc.
3. Comparison of Top Tools: A comparative analysis of leading marketing automation platforms available in 2013. This section would likely provide insights into the strengths, weaknesses, pricing structures, and target audiences for each tool.
4. Case Studies and Success Stories: Real-world examples of B2B companies that have successfully implemented marketing automation tools to achieve their marketing objectives. These case studies would illustrate how different businesses leveraged automation to generate leads, nurture prospects, and drive sales.
5. Implementation Best Practices: Practical advice and tips for implementing marketing automation tools effectively within a B2B organization. This might include guidance on setting up workflows, segmenting audiences, creating content, and measuring campaign performance.
6. Future Trends and Predictions: Speculation on the future of marketing automation and how it might evolve to meet the changing needs of B2B marketers. This section might discuss emerging technologies, shifts in consumer behavior, and industry trends shaping the marketing automation landscape.

Overall, "B2B Marketing Automation Tools 2013: The Marketer's Guide" would have served as a valuable resource for B2B marketers looking to streamline their marketing processes, increase efficiency, and drive revenue through the strategic use of automation technology.