Yahoo Talks Personalized Search

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  • Indiabook
    Junior Member
    • Jul 2004
    • 5

    Yahoo Talks Personalized Search

    During the Personalizing Search session at today’s Search Engine Strategies San Jose, Yahoo’s Jan Pedersen got personal. Personalized search, that is.

    Personalization, Jan said, is a combination of customization, which includes explicit preferences and an implied storage for every user, and contextualization, where an application knows about a task and offers a task-specific meaning or infers from user behavior what the user is trying to do...

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