What is the purpose of keyword in SEO?

[Patelsharp]

Please help me friend,
What is the purpose of keyword in SEO.and How to get first page on Google.

[vijaymanhas]

keyword is very important in SEO or you can say keyword is the basic building block of ranking high your website in any search engine.

If want to get your website on the first page of Google then you have to contact some SEO organisation...........

[Mohit Rana]

Keywords play a crucial role in search engine optimization (SEO) by helping search engines understand the content and relevance of web pages to user queries. The purpose of keywords in SEO is multi-faceted:

1. Relevance: Keywords signal to search engines what your content is about. When users enter search queries, search engines match those queries with relevant keywords found on web pages. Thus, using relevant keywords increases the likelihood of your content appearing in search engine results pages (SERPs) for related queries.
2. Visibility: By targeting specific keywords that are relevant to your content and audience, you increase the visibility of your website or webpage in search results. This visibility can drive organic traffic to your site, as users are more likely to click on links that appear on the first page of search results.
3. Competition: Keywords also help you understand the competitive landscape within your niche. By analyzing which keywords your competitors are targeting and how they are performing, you can optimize your own content to compete effectively for those keywords.
4. User Experience: Effective use of keywords can improve the user experience by providing users with relevant and useful content that meets their needs and expectations. When users find what they are looking for quickly and easily, they are more likely to engage with your content and website.
5. Content Creation: Keywords can serve as a guide for creating new content or optimizing existing content. By conducting keyword research, you can identify topics and themes that are of interest to your target audience and incorporate those keywords naturally into your content.