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We recently announced improvements to AdWords called enhanced campaigns. Today's consumers are constantly connected and using many different devices, so we've developed enhanced campaigns to help you reach them more easily and effectively.
We're writing to let you know that enhanced campaigns are now available in your account. All new campaigns that you create will be enhanced campaigns by default, but you can choose the older campaign style for a few more months. Starting in June 2013, we plan to upgrade all AdWords campaigns to enhanced campaigns. You can log in and begin upgrading your existing campaigns now to take advantage of the useful improvements.
About enhanced campaigns
Today, people are constantly connected and searching from all kinds of devices. Enhanced campaigns let you more easily adjust your ads and bids depending on your customers' location, device and time of day—all within a single campaign. This means better ads for your customers and better results for you. Learn more
Important changes
Along with the useful new features, there are some important changes to be aware of with enhanced campaigns.
• Mobile bidding control. Currently, with your campaigns that run ads across both desktop and mobile devices, your mobile bids are adjusted automatically. With an enhanced campaign, you can choose a mobile bid adjustment yourself. This gives you more control over your ad position, clicks and cost on mobile devices. Depending on your business, it might make sense to bid lower, the same or higher for mobile clicks than desktop clicks. Learn more
• Targeting options. Enhanced campaigns with search ads will no longer support targeting by devices or wireless carriers. Campaigns running only display ads will continue to support targeting specific device models and wireless carriers. Learn more
• Call extensions. Call extensions have made it easy for customers to tap your ad and call your business from a smartphone. With an enhanced campaign, now you'll also be able to show your business phone number with ads on computers and tablets. Learn more
We're writing to let you know that enhanced campaigns are now available in your account. All new campaigns that you create will be enhanced campaigns by default, but you can choose the older campaign style for a few more months. Starting in June 2013, we plan to upgrade all AdWords campaigns to enhanced campaigns. You can log in and begin upgrading your existing campaigns now to take advantage of the useful improvements.
About enhanced campaigns
Today, people are constantly connected and searching from all kinds of devices. Enhanced campaigns let you more easily adjust your ads and bids depending on your customers' location, device and time of day—all within a single campaign. This means better ads for your customers and better results for you. Learn more
Important changes
Along with the useful new features, there are some important changes to be aware of with enhanced campaigns.
• Mobile bidding control. Currently, with your campaigns that run ads across both desktop and mobile devices, your mobile bids are adjusted automatically. With an enhanced campaign, you can choose a mobile bid adjustment yourself. This gives you more control over your ad position, clicks and cost on mobile devices. Depending on your business, it might make sense to bid lower, the same or higher for mobile clicks than desktop clicks. Learn more
• Targeting options. Enhanced campaigns with search ads will no longer support targeting by devices or wireless carriers. Campaigns running only display ads will continue to support targeting specific device models and wireless carriers. Learn more
• Call extensions. Call extensions have made it easy for customers to tap your ad and call your business from a smartphone. With an enhanced campaign, now you'll also be able to show your business phone number with ads on computers and tablets. Learn more