Budget Smoothing by Overture

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  • ceesil

    Budget Smoothing by Overture

    A new feature has been introduced by Overtrue which will start in October,known as "Budget smoothing", in which its system makes adjustments to the frequency in search listings that are displayed based on the depletion of a specified budget.
    For example, if you have budgeted €100,00 a day, our system will display your listings just enough so that you receive clicks that will total approximately €100,00 for the day.
    This smoothing feature will also regulates the display of your listings so that you receive clicks throughout the day, rather than burning through your budgeted amount in just a few hours.
    Enhancments are on way in overtrue also.
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