Let's do a quick exercise… I'll write a word, and you say the fist word that comes to mind. Ready?
Search
Social network
Shopping
Now let's see if your answers were the same as mine
Search -> Google
Social network -> Facebook
Shopping -> Amazon
The words on the left triggered you to think about the words on the right. This ***ociation mechanism is powerful, and is a strong reason why Bing has trouble stealing search marketshare from Google, why Google has trouble stealing social networking market share from Facebook, and why everyone has trouble stealing shopping market share from Amazon.
Search
Social network
Shopping
Now let's see if your answers were the same as mine
Search -> Google
Social network -> Facebook
Shopping -> Amazon
The words on the left triggered you to think about the words on the right. This ***ociation mechanism is powerful, and is a strong reason why Bing has trouble stealing search marketshare from Google, why Google has trouble stealing social networking market share from Facebook, and why everyone has trouble stealing shopping market share from Amazon.
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