Psychology Principles That Can Help Your Content Marketing

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  • Psychology Principles That Can Help Your Content Marketing

    Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer

    In psychology, the Information Gap Theory refers to the curiosity that humans develop if there is a gap between the information we already know and the information we want to know.

    Content marketing and social proof work hand in hand. This theory proposes that people are automatically drawn to a product that they know others already like and trust.

    Or FOMO, this is a part of the scarcity marketing theory, which states that humans put more value on things they feel are scarce and a lower value on anything that can easily be attained.
  • Prodigy
    Senior Member
    • Dec 2008
    • 115

    #2
    Content marketing can establish startups as thought leaders and domain experts, it can provide potential and existing customers with relevant and interesting information, and it can drive search engine optimization. I know that paidforumposting.com writers are professional. Recommended.
    Last edited by megri; 08-01-2015, 10:02 AM.

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