During the Personalizing Search session at today’s Search Engine Strategies San Jose, Yahoo’s Jan Pedersen got personal. Personalized search, that is.
Personalization, Jan said, is a combination of customization, which includes explicit preferences and an implied storage for every user, and contextualization, where an application knows about a task and offers a task-specific meaning or infers from user behavior what the user is trying to do...
Discuss here
Personalization, Jan said, is a combination of customization, which includes explicit preferences and an implied storage for every user, and contextualization, where an application knows about a task and offers a task-specific meaning or infers from user behavior what the user is trying to do...
Discuss here