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In June 2024, Google's Search Liaison, Danny Sullivan, acknowledged the imperfections in Google's ranking systems. Responding to concerns about subpar search results, he stated:
Sullivan emphasized that, given the vast number of web pages Google indexes, manual review isn't feasible:
He also highlighted Google's commitment to refining these systems based on user feedback:
This acknowledgment underscores Google's ongoing efforts to enhance its search algorithms to better serve users.
"I don't think this is particularly new, as I've shared before that our ranking systems aren't perfect and that I see content that we ought to do better by, as well as content we're rewarding when we shouldn't."
searchenginejournal.com
searchenginejournal.com
Sullivan emphasized that, given the vast number of web pages Google indexes, manual review isn't feasible:
"But it's also not a system where any individual reviews content and says 'OK, that's great — rank it better' or 'OK that's not great, downrank it.' It simply wouldn't work for a search engine that indexes trillions of pages of content from across the web to operate that way. You need scalable systems. And you need to keep working on improving those systems."
searchenginejournal.com
searchenginejournal.com
He also highlighted Google's commitment to refining these systems based on user feedback:
"That's what we'll keep doing. We're definitely aware of these concerns. We've seen the feedback, including the feedback from our recent form. I've personally been through every bit of that feedback and have been organizing it so our teams can look further at different aspects."
searchenginejournal.com
searchenginejournal.com
This acknowledgment underscores Google's ongoing efforts to enhance its search algorithms to better serve users.