What is landing page

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  • Joshua Hopkins
    Junior Member
    • Jan 2024
    • 17

    A landing page is a specific web page designed for a singular and focused purpose, often ***ociated with a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by encouraging them to take a specific action. This action could include signing up for a newsletter, downloading a resource, purchasing, or filling out a form.

    Key characteristics of landing pages include:
    1. Focused Content:
      • Landing pages have a concise and targeted message, emphasizing the key benefits or content offerings related to the campaign. They are designed to align with the specific interests and needs of the audience.
      Call-to-Action (CTA):
      • A clear and compelling call to action is a central element of a landing page. This instructs visitors on the desired action to take, such as "Sign Up Now," "Get Your Free Trial," or "Download the eBook."
    2. Limited Navigation:
      • Landing pages often have minimal navigation options to keep visitors focused on the main message and the intended action. Removing distractions helps increase the likelihood of conversion.