Tailor Your Digital Marketing to Increase Online Conversions

[megri]

Speakers:
Chris Sherman, Executive Editor, Search Engine Land
Jen Dorre, COO, Sycara
Mike Corak, SVP Integrated Digital Strategies, ethology
Tina Hodson, Conn's Digital Marketing Consultant

This webcast features speakers from retail, advertising, and search technology companies who will share their successes in delivering better online (and offline, in-store) performance through an integrated digital marketing program.

With Chris Sherman moderating our panel of speakers we will begin with Conn's, a leading home furnishing retailer, will demonstrate how it acquired new customers by integrating the following into its overall digital strategy:
local search
advanced analytics
content expansion
Mike Corak of ethology, a digital marketing agency, and Jen Dorretop of Sycara, a local search software firm, will share insights on the importance of an integrated digital marketing strategy that uses content development, online customer activation, and local search.

Attendees will learn:
The power of integrating all digital marketing tactics/channels for better online performance
A strategy for using local search and technology to bolster a retailer's overall sales performance
Proven techniques that deliver better online performance

[Mohit Rana]

Tailoring your digital marketing strategy to increase online conversions requires a comprehensive approach that considers various factors, including audience targeting, content optimization, user experience, and analytics. Here are some strategies to help you boost your online conversions:

1. Know Your Audience: Understand your target audience's demographics, interests, and behaviors to create personalized marketing messages that resonate with them.
2. Optimize Website and Landing Pages: Ensure that your website and landing pages are user-friendly, fast-loading, and mobile-responsive. Use clear and compelling call-to-action (CTA) buttons to guide visitors towards conversion points.
3. Content Marketing: Develop high-quality, relevant content that provides value to your audience. Use a mix of formats such as blog posts, videos, infographics, and ebooks to engage users at different stages of the buyer's journey.
4. Search Engine Optimization (SEO): Optimize your website and content for search engines to improve visibility and attract organic traffic. Conduct keyword research and optimize meta tags, headings, and content for relevant keywords.
5. Pay-Per-Click (PPC) Advertising: Utilize PPC advertising platforms like Google Ads and social media ads to target specific demographics and keywords. Continuously monitor and optimize campaigns to improve click-through rates (CTR) and conversions.
6. Email Marketing: Implement email marketing campaigns to nurture leads and encourage conversions. Personalize email content based on user behavior and preferences, and use segmentation to target different audience segments with relevant offers.
7. Social Media Marketing: Leverage social media platforms to engage with your audience, share valuable content, and promote your products or services. Use social listening tools to monitor conversations and sentiment around your brand, and respond promptly to inquiries or feedback.
8. Conversion Rate Optimization (CRO): Continuously test and optimize elements of your website and marketing campaigns to improve conversion rates. Conduct A/B tests on headlines, images, CTAs, and other elements to identify what resonates best with your audience.
9. Remarketing: Target users who have previously visited your website or interacted with your brand but did not convert. Use remarketing ads to re-engage these users and encourage them to complete their purchase or take desired actions.
10. Analytics and Tracking: Monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average session duration to evaluate the effectiveness of your digital marketing efforts. Use data-driven insights to make informed decisions and refine your strategy over time.