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Writing online content or web content. What does it entail? What is the scope of the work, in practice? This new professional field means different things to different people.
To some, writing online content essentially means online journalism. It means contributing articles to ezines and journals on the Web. Speaking broadly, this type of content writer needs to understand how to format text for the screen, how to use a style that is accessible to a wide audience, and how to send graphics in an acceptable form. But free lance journalists may not need to understand even the most basic HTML, let alone microcontent. They just send off the article and images, and the publisher does the rest. Everybody's happy, no problem.
You'll find another large group of online content writers working on government, corporate and small business sites. Whether full time employees or on contract, they are part of a team.
To some, writing online content essentially means online journalism. It means contributing articles to ezines and journals on the Web. Speaking broadly, this type of content writer needs to understand how to format text for the screen, how to use a style that is accessible to a wide audience, and how to send graphics in an acceptable form. But free lance journalists may not need to understand even the most basic HTML, let alone microcontent. They just send off the article and images, and the publisher does the rest. Everybody's happy, no problem.
You'll find another large group of online content writers working on government, corporate and small business sites. Whether full time employees or on contract, they are part of a team.