Keyword Matching in adwords

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  • mike40
    Senior Member
    • Dec 2009
    • 398

    Keyword Matching in adwords

    I have seen new advertisers spending too much monet due to lack of knowledge as they do not bid on exact match....if you have keyword with 3 term phrase "word1 word2 word3", you need to bid exact match to reduce costs as well as increase CTR
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